The Samsung 77″ OLED S90F delivers our most advanced 4K AI technology with perfect blacks and vivid colours. OLED technology gives you precise control over every pixel, while the NQ4 AI Gen3 processor enhances everything you watch with intelligent 4K upscaling. Built for entertainment and gaming, this smart TV features Motion Xcelerator 144Hz for ultra-smooth gameplay and Dolby Atmos for immersive sound. Control everything with voice commands through built-in Bixby and Alexa, or use your smartphone as a remote with Samsung’s smart features.
